The 33-year-old professional motorcycle racer from the canton of Bern recently became an ambassador for the globally recognized Swiss Brand.
Tissot is a watch manufacturer known for high quality products and racing partnerships as the official timekeeper in MotoGP and the Superbike World Championship. The company is based in Le Locle in the canton of Neuchâtel and is part of the Swatch Group.
The company was founded in 1853 by Charles Félicien Tissot and his son Charles-Emile , who began producing pocket watches in an assembly shop. Tissot has also been producing wrist watches from as early as 1907.