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2021/08/31 - EDOX & Dominique Aegerter: Timing for a Champion

Dominique Aegerter to start special partnership with EDOX Swiss Watches

The 30-year-old rider from Rorbach becomes brand ambassador of the renowned watch manufacturer from Les Genevez in the canton of Jura.

30-year-old Swiss motorcycle rider Dominique Aegerter has become an international brand ambassador for EDOX Swiss Watches. Dominique Aegerter and EDOX share the same enthusiasm for technology, mechanics, and the motivation to continually improve. Growing up in an apartment above his father's car and motorcycle workshop, Aegerter discovered his fascination for engines and technology at an early age.

The traditional Swiss watch designer EDOX, which was founded in 1884, has been manufacturing chronographs that embody the spirit of motorsports for more than 40 years meanwhile. The international brand from Les Genevez has been the official timekeeper of FIA World Rally Championship, FIA World Rallycross Championship, Rally Dakar and a long-time partner of former Sauber Formula 1 Team, among others. The partnership with Dominique Aegerter focuses primarily on the motorsport-oriented watch collection «EDOX Chronorally». The «EDOX Chronorally» was originally developed for rally drivers and first presented in 2009. Dominique Aegerter is to be involved in the development and design of chronographs. It is planned to create a limited series of watches made of titanium and carbon and to mark them with his meanwhile legendary racing number 77.

About EDOX Swiss Watches:

Like time itself, Swiss watch manufacturer EDOX never stands still too. The company’s founder, Christian Ruefli-Flury, was driven by his heart when he made a pocket watch by his own hands for the 25th birthday of his fiancée, Pauline, in 1884. Pauline subsequently convinced him to start his own business in Biel/Bienne, Switzerland. Over the decades, EDOX has earned a reputation as the «water champion» of the watch industry and has been a leading specialist in the manufacture of waterproofed and motor sports watches for decades. As one of the few remaining family-owned Swiss watch manufacturers, EDOX is proud of its heritage, but also focuses on innovation and creativity in its collections. Today, EDOX is known for its highly water-resistant timepieces, intricate hand-polished cases, and traditional hand-assembly. EDOX - A company that shapes time.

#77 Dominique AEGERTER:

"I am very pleased to welcome EDOX as a new partner in my racing family. Furthermore, I feel even more honoured to have gained a Swiss watch manufacturer not only as a sponsor, but also to be able to act as its brand ambassador. When this new partnership came about, like-minded people met. It was clear from the first conversation that the owner family are motorsport enthusiasts through and through."

"One project in this partnership also involves designing our own «Domi Special Edition». I will be actively involved in this and cannot wait to get started with the planning. EDOX chronographs are designed to be very elegant, stylish, and multifunctional. Our «Domi Special Edition» will not lack any of these features. But before we start, I would like to express my gratitude to everyone involved for creating this partnership and I also will try very hard to be a great brand ambassador for EDOX Chronographs. I would be very happy if this develops into a long-lasting and successful collaboration."